Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke

Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke Author Michael Levine
ISBN-10 9780061438523
Release 2008-08-12
Publisher HarperBusiness
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The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.

Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.



Guerrilla P.R.

Guerrilla P.R. Author Michael Levine
ISBN-10 9780887306648
Release 1994-01-07
Publisher HarperPB
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The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.



Guerrilla Nursing

Guerrilla Nursing Author P. Bennett
ISBN-10 9780988732438
Release
Publisher Pamela Bennett
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Surviving bedside nursing is challenging, but when the principles of guerrilla warfare are added to the nurse's arsenal, the odds of success increase. Explore common problematic interactions, with humor, and learn how to turn the situation to the nurse's advantage. Both new and experienced nurses will enjoy and benefit from the analysis of interactions with characters such as: Dr. Dim; Dr. Olympus; Nurse Flubbie; and Mr. Spicious. Chapters are prefaced with a cartoon illustration highlighting an element of nursing or hospital life.



Guerrilla P.R. Wired: Successful Publicity Campaigns On-Line, Off-line, and in Between

Guerrilla P.R. Wired: Successful Publicity Campaigns On-Line, Off-line, and in Between Author Michael Levine
ISBN-10
Release
Publisher Blackstone Audio, Inc.
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"Excellent advice."--Public Relations Quarterly

Nearly a decade after it first hit bookstands, Michael Levine's Guerrilla PR remains one of the industry's bestselling, best-reviewed, and most valuable how-tos for garnering low-or no-cost publicity. Now, Guerrilla PR Wired updates Levine's attention-getting strategies for today's globally wired environment.



Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke by Michael Levine (2008-08-12)

Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke by Michael Levine (2008-08-12) Author Michael Levine;
ISBN-10
Release
Publisher HarperBusiness; edition (2008-08-12)
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Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke by Michael Levine (2008-08-12) has been writing in one form or another for most of life. You can find so many inspiration from Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke by Michael Levine (2008-08-12) also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke by Michael Levine (2008-08-12) book for free.



GUERRILLAS IN THE MIST: Expanded and Updated

GUERRILLAS IN THE MIST: Expanded and Updated Author R.P. Newman
ISBN-10 9781610045148
Release
Publisher paladin Press
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Fourteen years have passed since the original version of Guerrillas in the Mist was published. In that time, the number, scope, and intensity of wars involving guerrillas and terrorists have increased dramatically. And there's no end in sight.

This isn't your standard military manual. Added to the original book are 10 new chapters on the narco-insurgency on the U.S-Mexican border, Hezbollah's American homeland insurgency, the role of politics and the media in guerrilla wars, how intelligence gets exploited for political ends, legal issues involved in fighting insurgents, the scourge of modern improvised explosive devices (IEDs), maritime piracy off Somalia and beyond, and in-depth analysis of the ongoing insurgencies in Iraq, Afghanistan, Pakistan, Egypt, Yemen, Somalia, Philippines, Indonesia, Thailand, India, and the Congo. Extensive new photography enhances the combat lessons.

This expanded and updated version of Guerrillas in the Mist explores insurgency and counterinsurgency history, as well as tactics, operational art, and strategy. It contains practical detail and philosophy for the asymmetric battlefield, as well as examining what has and hasn't worked, and why, in the unconventional wars of yesterday and today.



Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign...Without Going Broke

Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign...Without Going Broke Author Michael Levine
ISBN-10 9781470887803
Release
Publisher Blackstone Audiobooks
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Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. If you are a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, here are the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars--and how those strategies can be utilized on little or no budget. Using case histories and tips from his own experiences, Levine shows you how to think like a publicist and map out a strategy for success.



Guerrilla P.R.

Guerrilla P.R. Author Michael Levine
ISBN-10 9780786104673
Release
Publisher Blackstone Audio, Inc.
Download Link Click Here

[Audio CASSETTE Library Edition in vinyl case.]

[Read by Christopher Hurt]

Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. If you are a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, here are the resources necessary to mount your own campaign and get the media exposure you need.

In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars -- and how those strategies can be utilized on little or no budget. Using case histories and tips from his own experiences, Levine shows you how to think like a publicist and map out a strategy for success.



Guerrilla P. R. Wired

Guerrilla P. R. Wired Author
ISBN-10
Release
Publisher McGraw-Hil Publishing Company,2002
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Guerrilla P. R. Wired by Michael Levine. McGraw-Hill Publishing Company,2002



Guerrilla P.R. by Michael Levine (1994-01-07)

Guerrilla P.R. by Michael Levine (1994-01-07) Author Michael Levine
ISBN-10
Release
Publisher HarperPB
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Guerrilla P.R. by Michael Levine (1994-01-07) has been writing in one form or another for most of life. You can find so many inspiration from Guerrilla P.R. by Michael Levine (1994-01-07) also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Guerrilla P.R. by Michael Levine (1994-01-07) book for free.



Guerrilla P R 2 0

Guerrilla P R  2 0 Author Michael Levine
ISBN-10 9780061982866
Release 2009-10-06
Pages 368
Download Link Click Here

The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.



Guerrilla P R

Guerrilla P R Author Michael Levine
ISBN-10 9780061983566
Release 2009-10-06
Pages 256
Download Link Click Here

The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.



Guerrilla PR Wired

Guerrilla PR Wired Author Michael Levine
ISBN-10 0071382321
Release 2003-01-21
Pages 281
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Fast-moving, entertaining, and valuable to everyone, this book helps you create your own P.R. campaign at a lower cost and with more dramatic results than you ever thought possible. Michael Levine's legendary street-fighting P.R. tactics are taken to the wide-open domain of the Internet.



Guerrilla Publicity

Guerrilla Publicity Author Jay Conrad Levinson
ISBN-10 1580626823
Release 2002
Pages 304
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Jay Conrad Levinson has teamed with two high-profile PR execs--Rick Frishman and Jill Lublin--to produce "Guerrilla Publicity"--the PR bible for a new decade. The book lays out an aggressive plan for learning how to build publicity campaigns from the inside out, zeroing in on a targeted market and infusing a marketing plan with publicity hooks.



Guerrilla Advertising

Guerrilla Advertising Author Jay Conrad Levinson
ISBN-10 9780547347752
Release 1994-06-08
Pages 304
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In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.



Guerrilla Marketing 4th edition

Guerrilla Marketing  4th edition Author Jay Conrad Levinson
ISBN-10 0547347669
Release 2007-05-22
Pages 384
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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.



Guerrilla Marketing in 30 Days

Guerrilla Marketing in 30 Days Author Al Lautenslager
ISBN-10 9781613082690
Release 2014-06-16
Pages 304
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Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.



Guerrilla Marketing Attack

Guerrilla Marketing Attack Author Jay Conrad Levinson
ISBN-10 0395502209
Release 1989
Pages 194
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This book will prepare small and medium-size businesses with vital information about direct marketing, customer relations, cable TV, desktop publishing, and much more.



Guerrilla Music Marketing Online 129 Free Low Cost Strategies to Promote Sell Your Music on the Internet

Guerrilla Music Marketing Online  129 Free   Low Cost Strategies to Promote   Sell Your Music on the Internet Author Bob Baker
ISBN-10 9780971483880
Release 2011-04-10
Pages 180
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An easy-to-digest overview of the many free and low-cost ways independent musicians, managers and promoters can harness the Internet to gain widespread exposure, attract more fans, and make money with their music. Veteran author, speaker and teacher Bob Baker reveals guerrilla marketing tactics to build an effective artist website, make the most of social media sites, and use the latest digital music promotion tools. From Facebook, Twitter and YouTube to blogs, podcasts and music sales widgets ... it's all covered here. What the Pros Are Saying About Guerrilla Music Marketing Online: "When it comes to low-cost, creative music promotion, Bob Baker is your #1 source for hypnotic marketing ideas. Read this book! Your friends will marvel at how you got so popular so fast." -Dr. Joe Vitale, author of The Attractor Factor and Hypnotic Writing, www.MrFire.com "Amazing advice! If you do even half of the suggestions in this great book, you'll be ahead of most musicians, and on the right path to music success." -Derek Sivers, founder of CD Baby, www.Sivers.org "Bob Baker does it again! This is a wonderful, comprehensive guide to all you should (and shouldn't) be doing to get your music exposed to the masses online." -Ariel Hyatt, author of Music Success in Nine Weeks, www.ArielPublicity.com "In his latest book, Bob handily demystifies the maze of Internet music promotion. Recording artists are given solid, hands-on advice, plans of action, and savvy insider info that can turn online contacts into loyal fans. Highly recommended!" -Dan Kimpel, author/educator and Song Biz Editor, Music Connection Magazine, www.DanKimpel.com "A step-by-step blueprint on how to succeed in the new digital music era. A great mix of easy-to-follow marketing techniques and 'big picture' strategies to help you draw attention to your music and make money!" -David Hooper, host of "Music Business Radio," www.MusicMarketing.com "Pick up this book, turn to any page, and you will start getting ideas you can use right away. Bob Baker gives you what you should be doing right now to win fans, get publicity, and generate sales for your music." -Jason Feehan and Randy Chertkow, authors of The Indie Band Survival Guide, www.IndieGuide.com "Bob's practical wisdom comes from years of experience, focusing on music winners and how they've successfully used the tools he offers you here. Get your advice from someone who stays current and is as avid a researcher as he is a practitioner." -John Braheny, author of The Craft and Business of Songwriting, www.JohnBraheny.com



Guerrilla Strategies

Guerrilla Strategies Author Gérard Chaliand
ISBN-10 0520044436
Release 1982
Pages 353
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This unique anthology of writings on revolutionary warfare and counterinsurgency covers almost all the major struggles of the modern world. Chaliand, who has had firsthand experience with guerrilla movements in Afghanistan, Africa, and Latin America, provides a concise yet panoramic overview of political and military strategies in revolutionary warfare, noting their strengths, limitations, and pathologies.



Business

Business Author 布卢姆斯伯里出版公司
ISBN-10 7800736598
Release 2003
Pages 2114
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责任者取自版权页。



Guerrilla Marketing for Consultants

Guerrilla Marketing for Consultants Author Jay Conrad Levinson
ISBN-10 9781118040072
Release 2011-01-06
Pages 304
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Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.



Guerrilla Marketing in 30 Days Workbook

Guerrilla Marketing in 30 Days Workbook Author Jay Levinson
ISBN-10 9781613080474
Release 2006-12-01
Pages 224
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Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is completely page driven. Specific components of a marketing plan are produced upon completion of each exercise.



Guerrilla Marketing For Dummies

Guerrilla Marketing For Dummies Author Jonathan Margolis
ISBN-10 0470457805
Release 2008-11-24
Pages 384
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Want to reach consumers in innovative ways? Guerilla Marketing For Dummies is packed with guerilla tactics and trade secrets for marketing your products or services like never before. From re-imagining existing marketing platforms to mastering trailblazing methods, you’ll create a cost-effective game plan for getting your customers’ attention and keeping it! This savvy, hands-on guide explains what guerilla marketing is, who does it, and why. You’ll learn how it can take your brand to new heights as you start thinking like a guerilla, brainstorming, collaborating, and refining ideas for an exciting, non-traditional marketing program. The real fun starts when you build a winning team and take your message to the streets, executing attention-grabbing publicity stunts and creating unforgettable events. You’ll find out when it pays to work with the big-gun guerilla-marketing firms and how to launch your own low-cost campaign. Discover how to: Reach customers wherever they are Develop a cohesive guerilla-marketing campaign Capitalize on the hottest trends Cut through the constant marketing clutter Make products and brands stand out Use buzz, viral, grassroots, and experiential marketing Write a great press release Create opportunities for partnership and tie-ins Find budget-friendly ways to go guerilla Build a powerful online presence Work with existing contacts, publicists, and the press You can enter the guerilla jungle and emerge with the lion’s share of the sales! Let Guerilla Marketing For Dummies show you how.



Becoming a Public Relations Writer

Becoming a Public Relations Writer Author Ronald D. Smith
ISBN-10 9780805842609
Release 2003
Pages 464
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Aimed at students of public relations, this second edition provides practical writing instruction for those preparing to enter the public relations profession. It uses a process approach to address a variety of writing formats and circumstances.



Invisible Armies An Epic History of Guerrilla Warfare from Ancient Times to the Present

Invisible Armies  An Epic History of Guerrilla Warfare from Ancient Times to the Present Author Max Boot
ISBN-10 9780871403506
Release 2013-01-15
Pages 784
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“Destined to be the classic account of what may be the oldest . . . hardest form of war.”—John Nagl, Wall Street Journal Invisible Armies presents an entirely original narrative of warfare, which demonstrates that, far from the exception, loosely organized partisan or guerrilla warfare has been the dominant form of military conflict throughout history. New York Times best-selling author and military historian Max Boot traces guerrilla warfare and terrorism from antiquity to the present, narrating nearly thirty centuries of unconventional military conflicts. Filled with dramatic analysis of strategy and tactics, as well as many memorable characters—from Italian nationalist Guiseppe Garibaldi to the “Quiet American,” Edward Lansdale—Invisible Armies is “as readable as a novel” (Michael Korda, Daily Beast) and “a timely reminder to politicians and generals of the hard-earned lessons of history” (Economist).



Guerrilla Auditors

Guerrilla Auditors Author Kregg Hetherington
ISBN-10 9780822350361
Release 2011-09-14
Pages 296
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An ethnography exploring disagreements among Paraguayan peasants, government bureaucrats, and development experts about how state bureaucracy should function, what archival documents are for, and who gets to narrate the past.